Advertising
Published On: October 4, 2011
Real Estate advertising has been undergoing a major change in the past few years. People have been increasingly depending on internet sources of information - surveys have said 93%+ of home shoppers used on-line sources sometime during their home search. This also means fewer people are looking at newspaper or other paper ads. While paper ads are still a popular way for Realtors to advertise listed properties, we have gotten fewer and fewer direct responses to such ads. The internet, with community information, aerial views and maps, multiple color photos, support services, mortgage services and more available within a few clicks of the mouse, IS the way to shop for property. A Realtor is still the best source of direct information about a home, but ads - no so much. That is why you will start to see fewer and fewer paper ads for real estate.
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